Really great piece! When I started freelance writing I did a lot of copywriting work and learned an amazing technique from Colin Theriot (Cult of Copy) called the Viking velociraptor which touches on a lot of these principles. It’s an amazing way to frame copywriting, and general persuasion.

Written by

Lover of lattes, champagne, avocados, sleep, and my perfect family. The epitome of a liberal millennial snowflake. joscelynkate.substack.com

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store